date versus expiration date
Effective January, 2014: Vital Earth's lab is now stamping our bottles
with a Manufactured Date
instead of the previous Expiration Date, in order to keep us
compliance with a new GMP (Good Manufacturing Practices) regulation.
Our lab stays in strict compliance with all GMP regulations, which is a
good thing for customers. They can be assured that all Vital Earth
products meet or exceed label claims, that the entire lab environment
and equipment is sterile, that multiple systems and cross checks are in
place to guarantee quality, stability, and much, much more.
Not all labs are so strictly self-regulated, which is one reason
expiration dates are still appearing on some supplement products in the
Expiration Dates - more appropriate for pharmaceuticals
In reality, the old system of Expiration Dates is more appropriate for
drugs that become more toxic at a certain age, or products that are
susceptible to a high level of bacterial growth, such as highly
processed foods, meat and dairy.
Expiration Dates on supplements do not disclose to the consumer exactly
when the product was manufactured. Under the old system, unprincipled
manufacturers could store aging pills and capsules for extended
periods, then bottle and date them according to the dates they are
labeled (not manufactured).
One clear advantage in using the Manufactured Date is that consumers
know exactly how fresh a product is. Manufactured Date is a more
realistic system for Vital Earth supplements, as they actually have
double the shelf life than the previous 18 month time frame we were
forced to use due to governmental regulation.
As with most supplement products, the 18 month Expiration Date system
falsely led consumers to believe that the product would spoil on a
certain date. For Vital Earth's products this is not the case. After a
time, our natural ingredients may change color a little or lose a
little flavor, but they do not turn toxic or become ineffective on a
certain date like pharmaceuticals do.
We can tell you that our multiple ingredient products are formulated to
retain their full potency for 2 years, and our mineral products have at
least a 15 year shelf life (after all they come from ancient, organic
plant matter) ... but we are not allowed to put that information on the
label at this time.
So we hope you can view this change as a positive feature of our
product line, giving you more accurate information about the freshness
of our products.
As always, our products continue to meet and exceed the most stringent
If you have any questions, please give us a call, or email us.
|*These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat, cure,
or prevent any disease. If you have health problems, consult a health
care professional before use.|