Expiration Date of Products

Manufactured date versus expiration date


Effective January, 2014: Vital Earth's lab is now stamping our bottles with a Manufactured Date instead of the previous Expiration Date, in order to keep us in compliance with a new GMP (Good Manufacturing Practices) regulation.

Our facility stays in strict compliance with all current GMP regulations, which is a good thing for customers. They can be assured that all Vital Earth products meet or exceed label claims, that the entire lab environment and equipment is sterile, that multiple systems and cross checks are in place to guarantee quality, stability, and much, much more.

Expiration Dates - more appropriate for pharmaceuticals

In reality, displaying an Expiration Date is more appropriate for drugs that can become toxic at a certain age, or products that are susceptible to a high level of bacterial growth, such as highly processed foods, meat and dairy.

Expiration Dates on supplements do not disclose to the consumer exactly when the product was manufactured. 

Manufactured Date


One clear advantage in using the Manufactured Date is that consumers know exactly how fresh a product is.

 Our multiple ingredient products are formulated to retain their full potency for 3 years, and our mineral products have at least a 15 year shelf life (after all they come from ancient plant matter) ... but we are not allowed to put that information on the label at this time.

So we hope you can view our position of listing a Manufacture date instead of the Expiration date as a way of giving you more accurate information about the freshness of our products.

As always, our products continue to meet and exceed the most stringent quality standards.


If you have any questions, please give us a call, or email us.

1-866-291-4400
Email: info@vitalearthminerals.com


Thank you.



*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. If you have health problems, consult a health care professional before use.