How does Super Multi stack
up against the competition?
We analyzed numerous retail liquid multi vitamin products to
see where Super Multi ranked regarding the following attributes:
- Quality and variety of ingredients
- Co-factor contents
- Type of sweeteners used
- Coloring, fillers and binders, etc.
We didn’t find a single formula that contained the wide and varied
combination of highly beneficial characteristics found in Vital Earth's
Super Multi. Many were mediocre (and expensive!), a few brands came
close, quite a
few were really bad, and some made us downright mad! In many we found a
variety of unacceptable preservatives and added colorings.
If you're wondering how you would choose a good product yourself, just
use the parameters we listed at the top of this page and start
comparing ingredients on the Supplement Facts panel, and the "Other
Ingredients" area. You will be able to see big differences very
quickly. The real answers are in the forms of ingredients, potencies,
We found deceptive tactics.
Some products touted powerful benefits on the marketing area of their
labels, (the front and side panels), but ultimately, what we found were
lousy contents and labeling tactics that were unquestionably deceitful.
For example, one product used the word “Organic” in their product name.
This does NOT mean the ingredients are all organic…but how many people
would know this, when it’s written so boldly. Their label also stated
“made with organic ingredients”, but we noted that about 90% of the
items on their supplement facts label were clearly not organic. Of
course, they didn’t say “all” organic ingredients, but it is still
misleading. We wondered if the average consumer would catch this.
We found several combination multi-vitamin formulas where an extremely
small amount of a fruit/vegetable/greens blend was included in the
formula so it could be marketed as “Whole food based blend of essential
vitamins”, and “Vegetarian”. This gives the impression that the product
is a "Greens" formula and all the nutrients are organic and from
plants, which was not the case.
The nutrients on the FDA required “Supplement Facts” portion of the
product label for this "Whole Food Blend" product were not whole food
based or strictly vegetarian at all. We quickly surmised that the
fruit/veggies/greens blend statement on the front of the bottle was
nothing more than a marketing gimmick to enable them to use the words
people were looking for, as opposed to providing them with a quality
product that actually worked. The actual “measured”, individual
vitamins were all in varying degrees of potencies ranging from low to
worthless. (And by the way, it tasted really bad!)
Probably our worst discovery was the use of artificial sweeteners in a
few heavily advertised liquid vitamin formulas. These companies have
huge marketing budgets and are hitting every magazine and web site out
there promoting their products as a wonderful solution for the whole
family – even kids. Unwary and trusting consumers are putting their
faith in these products hoping to improve their health…when in reality
the damage from that one ingredient alone is staggering.
Here's a list of the ingredients you will NOT find in Super
- No Gluten
- No Soy
- No GMOs
- No MSG
- No Dairy
- No Starch
- No Yeast
- No Sugar
- No Artificial colors or flavors
- No Artificial Sweeteners
- No Crystalline Fructose/HFCS.
That's a pretty big list and not many competitors can match this.
What's NOT in a formula can be just as important as what it contains.
Why are there some synthetic ingredients in Super Multi?
We use completely natural sources whenever possible. However, some
cannot be extracted at such high potencies and converted into the form
necessary to have stability for use in a liquid, without some kind of
laboratory process. This processing may ultimately change the form of
the ingredient and cause it to no longer be labeled as a “natural”
source. Processing changes
In Super Multi, some of the vitamins are all natural, such as Vitamin D
and E. Some originate from natural sources which are extracted and
processed to enable them to be used for our purpose, and others, such
as B-12 are synthetic. Our lab’s policy is to use natural sourced
vitamins whenever possible.
For example, to explain the process a little better…according to our
lab, getting 5000% of the RDA of B-12, or 300 mcg, in an all natural
form into the bottle would be impossible. This high potency is
recommended because of the way B vitamins are so easily depleted in the
body by things such as heat, microwaving food, drinking alcohol, stress
and other factors.
Processed foods containing additives, chemicals, colorings, MSG, trans
fat, and more, all deplete nutrients from the body. For many people,
adding supplements to their diet to counteract the nutrient deficiency
of our current food sources may be the best way to guard against
vitamin and mineral deficiencies.
Multi vitamins can help fill the gap when you can't get proper
nutrition from your food. We consider all the above factors and what
will ultimately give us the best possible product for high absorption
Remember, over the years research has been conducted by respected
scientists that have proven that ill health can be reversed with
many of which are technically considered synthetics. Linus
Pauling’s research on ascorbic acid is a good example. Many consider
this to be a synthetic from of Vitamin C, yet he proved how effective
supplementation with high doses of ascorbic acid could be for many
serious health conditions.
Attention To Detail
Vital Earth is a small, owner run company.
All our endeavors go into making the very best products possible. And,
another thing about us is that we always “tell it like it is”. If we
put it in our bottle, we list it on the label. We don’t exaggerate or
use deceptive advertising gimmicks. It is not our intention to trick
buying 1 bottle, find it doesn’t work, and then never see you again.
We hope you will appreciate our products for the care we put into them,
get fantastic results, and take them for the long term. After all, if
they work, that means we’re helping support your healthy lifestyle, and
Healthy living starts one cell at a time, and that’s where Vital-Earth
products go to work … on the cellular level. Our customers re-order
time and again because they are getting visible and life changing
results. We hope that you and your family experience the outstanding
results that we ourselves, and so many others, have experienced using
Vital Earth products.
|*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure,
or prevent any disease. If you have health problems, consult a health
care professional before use.|